I have to confess that, lately, I’m more a blogger than an author, and it has become a dilemma. If I quit blogging regularly, readers who look forward to at least four posts a week may go away. If I continue blogging, readers of my novel, who were looking forward to the next book in my series, may not care anymore.
Here’s my dilemma. Blog posts need to be thought out carefully to honor our readers’ time. My posts are often light or funny, and it takes time to place a message inside the humor.
I edit each piece as carefully as I can. That doesn’t mean they’re 100 percent error free (I struggle with commas), but I make a post as clean as I can. Blog posts reflect our writing and, ultimately, the reader’s decision to read our novels.
Next, art and photos have to be analyzed, selected, and attributed to their creators unless they’re purchased and downloaded from a source like Shutterstock. Then, the art is resized and captioned for SEO search engines. Also, tagging and categorizing the piece are both important to help it be found.
Last, I respond promptly to readers’ comments. I don’t take any comment for granted. Consequently, my style of blogging can take a good portion of my morning.
The whole process, along with a daily Twitter and Facebook presence, leaves me little time for working on my novel. Once I’m done blogging for the day, I’m not always able to become totally immersed. I have to zone out to tell a story,
So you tell me—can decreasing blog posts or taking a break from the blog altogether, cause me to lose my readers? I confess that I enjoy both equally, but I wonder if anyone does both well, simultaneously. I welcome your comments. Please let me know.