What Can You Do When Book Sales Stall?
By Harriet Hodgson
Book marketing is a never-ending task. To track your efforts, you may want to keep a marketing log. Try to take one marketing step a day. Despite your best efforts, your book sales may stall. What can you do?
Don’t give up. When seeing an ad or article and ordering your book, buyers may think they took immediate action. In truth, three or four weeks may pass before a buyer takes action. So you need to continue your book marketing efforts.
Learn more about marketing. My current publisher has an authors’ portal on its website. Authors can click on the portal, enter the password, and find information on a broad range of topics. This information includes copyright information, wholesale pricing, and marketing ideas.
Bring your book to consumers. The days of autographing books in a bookstore seem to be fading. Instead of having buyers come to them, Indie authors are taking their books to consumers. They are autographing books at wineries, coffee shops, grocery stores, and outdoor markets.
Connect with other authors. RRBC and RWISA are perfect for this. You are connecting with authors that understand a writer’s life, the challenges you face, and the excitement you feel when you hold your book in your hands.
Take a different route. I just signed with a top-notch radio marketing company. Yes, the fee was high, but I knew I was paying for access, pre-written questions for interviewers, and linking my book to current headlines. Time will tell if my money was well spent.
Grief Doodling: Bringing Back Your Smiles
From the very first page, Grief Doodling invites action. Topics range from the benefits of doodling, to why doodling is fun, to doodling tips, and responding to doodling prompts. The prompts, based on grief research, promote self-worth and healing. This is a hopeful book—something all grieving kids need.
Twitter handle: @healthMN1
Facebook URL: https://facebook.com/harriet.hodgson.7
Website address www.harriethodgson.com
About Harriet Hodgson
Harriet Hodgson, BS, MA, a freelance writer for 42+ years, is the author of thousands of print/online articles and 42 books. She is a member of the Association of Health Care Journalists, Alliance of Independent Authors, and Minnesota Coalition for Death Education and Support.
Harriet is Assistant Editor of the Open to Hope website. She is a contributing writer for www.opentohope.com, The Grief Toolbox, and “Grief Digest,” now an online magazine.
A popular speaker, Harriet has given presentations at The Compassionate Friends national conference, Bereaved Parents of the USA national conference, public health, Alzheimer’s, and caregiving conferences. She has appeared on more than 185 radio shows, including CBS Radio, and dozens of television stations, including CNN.
This award-winning author loves writing so much she writes in her sleep. Grief Doodling: Bringing Back Your Smiles, written and illustrated by Harriet, is her latest book.
Thank you for dropping by to support Harriet along her tour. To follow along with the rest of her 7-day tour, please visit the “SPOTLIGHT” Author forum on the RRBC site and don’t forget to pick up a copy of her book above! Lastly, we ask that you LIKE and SHARE this post, as well as the “SPOTLIGHT” Author page, to your social media, to enhance Harriet’s support!