Thunderclap is a pretty new platform, launching April 28, 2009. The platform is just starting to gain momentum and is still a challenge to work with for many. For that, I thought I’d talk a little bit about what it is, how it works and why I use it.

Thunderclap is easy to set up and offers both free and paid options. The program, allows individuals and companies to rally people together to spread a single message at the same time. It works by collecting social media pledges of the message and publishing that message to the social media pages of those who pledge on the same day and at the same time. The more people who support the campaign, the greater the social reach.

Here’s what Thunderclap has to say:

A tool that lets a message be heard when you and your friends say it together. Think of it…